Free Range Future

We believe it is our duty to run our business in a sustainable and responsible manner, and in pursuit of that aim, we have developed ‘Free Range Future’ - a movement that encompasses a wide range of projects and initiatives intended to ensure our environmental footsteps are as light as possible.

Our Free Range Future projects are driven by a desire to protect and enhance biodiversity, deal innovatively with our waste, reduce our carbon emissions and support our community.

To those ends, we've rehabilitated habitats, built new ones, and attracted a diverse range of flora and fauna back to the area, where they've flourished. We've planted more trees than you can shake a stick at, and worked hard to preserve the areas of protected ancient woodland to ensure more generations can enjoy them. We’ve gradually developed and honed our resource efficiency processes, reduced our carbon emissions from energy by 92% since 2018, and reduced the amount of waste we send to landfill to less than half a per cent. We’ve also won a bunch of awards, which is nice.

“Bluestone are valued members of the Pembrokeshire Nature Partnership, working together to promote natural recovery in our county. The transformation at Bluestone from a dairy farm to a nature-based resort has seen increases in biodiversity and the contribution the site makes to wider ecological networks."

“The work that has been done to develop habitats and enhance the natural assets has taken place with reference to local and national Nature Recovery Action Plans, and the most recent Biodiversity Action Plan is both comprehensive and aspirational. I look forward to working with the team at Bluestone over the coming years.”

Ant Rogers, Biodiversity Implementation Officer, Pembrokeshire Nature Partnership

But we certainly do not see sustainability as a destination at which we’ve already arrived. We see it more as a journey, or a consideration that should be factored into every decision. We’ve done some cool things and come a long way since Bluestone was nothing but an idea on a piece of paper, but if the purpose of the journey is to maximise the positive effects of our business, minimise the negative ones and, ultimately, do nothing today which our children will have to pay the price for tomorrow, then, for us, that journey will be without end.

We've formed a team of committed people to take forward our vision of a Free Range Future, but we believe that the best ideas often come from casting the net as wide as possible. Many guest suggestions have found their way into our operational procedures; we’re always quizzing our suppliers and contractors to see what suggestions they have, and just because a staff member may work in one of our restaurants does not mean they won’t have an interesting idea for saving energy in Blue Lagoon, or vice versa. So, if you have any ideas about how we can improve the way we doing things - whether that’s saving energy or water, or reducing waste or enhancing biodiversity, or anything else that may lighten our footsteps – please get in touch on csr@bluestonewales.com

What our partners think

Don't take it from us that we're committed to a Free Range Future, here's what some of the organisations we work closest with think of our progress.

“Since joining Zero Carbon Forum, Bluestone have been a key member by showcasing what is possible and sharing their knowledge with others. We are proud to highlight their leadership as they are a brand which is taking hard decisions that support them to decarbonise despite the significant investments needed.”

Bob Gordon, Director of Zero Carbon Forum

“I was very impressed with the level of implementation of circular economy principles across the organisation. Bluestone appear fully integrated into the regional economy though their work with regional charities and engagement with the local authority to support"